Survey Resources

This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing, management, or quantitative studies.

In response to market feedback, Zikmund and The Dryden Press have developed this new abridged version of the best-selling Exploring Marketing Research text. Essentials of Marketing Research is designed specifically for the marketing research classes where a more concise introduction to marketing research topics is desired. The text also includes material on current technology with a special emphasis on web resources. Intended primarily for undergraduates, this text emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text.

The first edition of this book has been the guide for professionals, researchers, and students in all fields who want to learn how to plan and conduct effective surveys. This updated and revised edition of Dillman's classic text explains how to maximize response rates and get high-quality feedback from self-administered, electronic, and mail surveys.

In this new edition, Dillman introduces a new paradigm called "Tailored Design,"which expands TDM to account for-and take advantage of-innovations such as computers, electronic mail, and the World Wide Web; theoretical advancements; mixed-mode considerations; the increasing acceptance of self-administered surveys; our better understanding of specific survey requirements; and an improved base of social science knowledge. This book is a crucial resource for any researcher seeking to increase response rates and obtain high-quality feedback from mail, electronic, and other self-administered surveys.

AMA Handbook for Customer Satisfaction unlocks the secrets to planning and implementing a comprehensive customer satisfaction program-the linchpin of any effective marketing operation in the 1990s and beyond. A marketing guide with examples from large companies including Burger King and Baxter Healthcare Corp. Covers planning customer satisfaction research, designing questionnaires, conducting surveys, analyzing the results, applying the results, and maintaining customer satisfaction.

In order for training to be effective, it has to be based on the needs of both the organization and its employees. This book gives trainers the information and step-by-step instructions they need to determine the training requirements of everyone from newly hired, recently promoted, or just-transferred employees, to those who need training as a result of changes in operations, technology, or systems in the company.

Most organizations spend less than 1% of their training budgets on measurement and evaluation, and this figure only covers post-program analysis. Yet to truly maximize the benefits of ROI, training and performance improvement programs should be measured throughout the planning and development process.

Unless companies have the tools to accurately measure customer perceptions, their improvement programs may be based on data that is speculative, irrelevant, or downright misleading. Hayes reduces this risk by providing time-tested methods for collecting information and using it to make better business decisions. This strategic guide helps companies identify customer expectations and develop questions that measure how well they are met and evaluate the reliability and validity of any questionnaire to ensure that it generates accurate and relevant data. A best seller since its release in 1992, this second edition provides detailed information about how to construct, evaluate, and use questionnaires.

"How to Conduct Your Own Survey" gives readers everything they need to do it themselves. Without any prior training, they can learn expert techniques for conducting accurate, low-cost surveys. In step-by-step language, Priscilla Salant and Don. A. Dillman provide the tools readers need.

Survey research is a very powerful way to acquire information focused directly and immediately on the decisions and problems of today and tomorrow. The second edition of The Survey Research Handbook provides the methods and guidelines for conducting practical, economical surveys from start to finish.

Updated and expanded to include additional statistical techniques and a broader array of exercises, this second edition of Rea and Parker's foundational tool is a complete, practical guide to conducting sample survey research. In a comprehensive manner, it explains all major components of survey research including construction of the instrument, administration of the process, and analysis and reporting of results.