Marketing & Market Research
More companies are turning to market research to obtain answers to important questions before investing a lot of time and money on a new product or service, or implementing new projects. Many organizations are using web-based market research, a method that proves to be effective for collecting strategic data and business intelligence such as customer opinions, expectations, perceived value, buying habits, purchasing power, demographics, etc. This information can also be used for targeted programs, market segmentation and more.
Surveyo™ offers many features geared towards professional market research:
- Reduce the dropout rate by using attractive branded and intuitive surveys. You can also use matrix questions to reduce survey taking time.
- Multi-media support for adding images, videos, and other interactive elements to your survey to enhance respondent knowledge of the product or service being tested.
- Advanced logic allowing you to take the user through different routes seamlessly depending on their answers.
- Real-time advanced reporting that allows you to create different reporting analyses with filtering and save them as custom reports with pre-selected criteria.
- Surveyo™ Professional Services can assist you in your market research projects including development, deployment and management of application, as well as custom solutions.