Trend analysis is an aspect of technical analysis that tries to predict the future movement of a behavior based on past data. Trend analysis is based on the idea that what has happened in the past gives researchers an idea of what will happen in the future.
There are three main types of trends:
- Short term
- Intermediate
- Long-term
Each type deals with specific set of objectives and has a slightly different approach. Surveys have been always a good tool assisting in trend analysis research. It allows you to assess past behavior, attitudes, patterns, and other past actions. This information coupled with other information about demographics, economic data, market trends among others gives researchers a pretty good idea about future developments for their subject of study.
A famous example is consumer behavior trend analysis. As hard as it is to predict customer behaviors, research depend on trend analysis as a main method to predict future buying patterns and other criteria.
Surveyo™ analysis capabilites makes it a robust tool for trend or frequency analysis or many other type of business analysis scenarios.
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